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Facebook’s unified monetisation program has grown from about 2.7 million to 12 million participants in just over a year, with Indonesian creators emerging as the largest non-English segment.
By , in Asia, World, Business · 28 Feb 2026, 16:31 · 0 Comments
Around 1.7 million Bahasa Indonesia accounts are now monetised, reflecting strong uptake following Meta’s shift to a performance-based payout model.
Industry analysts say Facebook’s reach in smaller cities and lower barriers to entry have helped attract creators competing with YouTube and TikTok.
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