People use TikTok "not only to have fun, but also to share stories, discover new interests, develop skills, and connect with brands, products, and services. Furthermore, many brands continue to choose TikTok for their campaigns, expand their organic presence, and participate in the discussions that emerge on the platform," says the statement marking this milestone in the country and reported by Eco.

According to data presented by TikTok, 76% of users say that using this social network has made them more aware of what's trending. For example, 33% first heard about the 2024 Olympics on TikTok, surpassing television or streaming platforms.

TikTok trends "have a unique ability to create communities around shared interests," the platform also states, citing #BookTok, which "rekindled a global passion for reading and helped many creators gain visibility."

Creativity is a "constant" characteristic of TikTok, which, "combined with the creation of videos targeted at a new audience, can become a distinctive asset for brands," the social network states, adding that the most entertaining ads increase memorability by 39%, double brand awareness, and boost brand image by 2.8x.

Furthermore, nearly two-thirds (64%) of users report discovering new products or services on the platform (a percentage that drops to 56% on other platforms), and 65% say they are more likely to purchase what they see on the platform, owned by China's ByteDance.

"Data shows that TikTok strengthens long-term relationships between brands and consumers. 88% of the most loyal users try new products from the same brand, 84% buy more frequently, and 84% become true brand advocates within their networks," the platform's statement said.