As of June of this year, "70% of the business is in the smartphone category," said Tiago Flores, director of Xiaomi Portugal, while 30% is in the ecosystem (televisions, wearables, among others), in terms of value.

In the ecosystem, total revenue grew by 52%, and the fastest-growing category is television, which accounts for 32% (and saw a 50% increase in revenue year-over-year). The company does not provide absolute revenue figures.

According to the executive, the second two most important categories are watches and scooters, "with a 16% domestic share," with "watches growing 40% in revenue and scooters 164% in revenue."

Robotic vacuum cleaners "represent a 15% domestic share and grew 25% in revenue compared to last year."

Meanwhile, Xiaomi will begin offering Mijia home appliances in Portugal, and starting in November, will offer washing machines and refrigerators, and also expects to launch air conditioning units in the Portuguese market on a date to be announced.

"These new products reinforce Xiaomi's 'Human x Car x Home' smart ecosystem strategy," the technology company said in a statement.

These three appliances are "fully integrated with the AIoT [artificial intelligence + Internet of Things] and Mijia smart ecosystems," meaning "through unified management in the Xiaomi Home app, users can access real-time notifications, personalized settings, and seamless OTA software updates anywhere in the world," Xiaomi explains.

In addition, there is additional compatibility with Google Assistant and Alexa.

For example, in the case of the refrigerator, the Xiaomi Home app sends real-time notifications if the door is left ajar for more than two minutes, helping to prevent food waste. Furthermore, because it has built-in Wi-Fi, it allows for remote temperature adjustments.

One of the technology company's investments is electric vehicles, whose arrival in Portugal has no scheduled date.

On August 19, the Chinese company announced that it would begin selling its electric vehicles in Europe starting in 2027.

Last week, Xiaomi announced that it would review nearly 117,000 electric vehicles due to a driver assistance system defect, using a remotely programmed software update.

Xiaomi entered the electric car market in 2024 with the launch of the SU7, its first model, as part of its strategy to diversify beyond smartphones and other electronic devices.