ViniPortugal was one of the associations that met with the government at a meeting to assess the impact of the US tariff policy and the agreement signed with Brussels.
The 15% tariff could be very damaging, as it "could imply a 30% increase for consumers," said ViniPortugal president Frederico Falcão in a statement to Lusa.
If confirmed, the lower-end segments will be the most affected, and consumption is expected to decline.
Frederico Falcão also stated that the European Union (EU) is at a disadvantage compared to countries like Chile and Argentina, which received a 10% tariff.
On the other hand, he pointed out, there is a risk that many importers will force producers to lower wine prices to reduce the impact of the tariff policy.
"Lowering prices by 15% is not easy, and our producers often don't have that margin," he emphasized.
Still, he assured that the sector can now achieve some stability, as the US administration has been discussing tariffs of varying magnitude since March.
On the other hand, he said that negotiation meetings are still taking place with some sectors, thus maintaining hope that wine could be taxed at 0%.
The government, through the Ministries of Economy and Agriculture, met with more than 40 associations and confederations of export sectors.
Quoted in a statement, the Minister of Economy and Territorial Cohesion, Castro Almeida, argued that these meetings are important to listen to key sectors and assess how they are "absorbing the measures designed to respond to the impact of tariffs on Portuguese products."
In April, the government approved the Reforçar program, a package worth over €10 billion, which includes measures such as credit lines and bank guarantees to support national companies facing the impact of tariffs.
ViniPortugal noted that many measures, when implemented on the ground, are ineffective due to excessive bureaucracy.
"What we really need is for the negotiations to end with zero tariffs. If that doesn't happen, we will have to continue working to find solutions," concluded Frederico Falcão.
English
Nederlands
Deutsch
Français
Español
Italiano
Svenska
Pусский
中文
Türkçe
Português
Polski
عربي
Suomi
עִברִית
Português (Brasil)
American consumers must now pay a tax ("tariff") to the American government on foreign imports. How does that increase the price Portuguese consumers pay for Portuguese wine in Portugal? Someone please explain it to me like I'm a five year old.
By Mark Rogan from Lisbon on 13 Aug 2025, 01:59
I agree with the first comment. I'm confused. We've been here for 20 months and I haven't found a single US product I want to buy, so how are we affected?
By Dorothy Hopkins from Algarve on 13 Aug 2025, 09:52
Same question. I would think that the US tariffs would dampen the wine export market and this lead to an oversupply locally and a reduction in prices within Portugal. The article, which feels like a reprint of a press release, lacks any clarity.
By Lourenço from Lisbon on 13 Aug 2025, 10:05
Mark, I think what they are saying, although the point is lost in extremely poor writing, is that Portuguese wine producers will not have the flexibility to reduce prices on wine they export to the US (to keep them price-neutral to US buyers), so they will makenup their shortfall by raising prices on purchasers elsewhere including at home in Portugal.
I assume the writer was just copying some facts but didn't really understand what he was actually writing.
By Woody from Algarve on 13 Aug 2025, 10:09
I can see where US consumers pay higher prices due to the tariff, but we in Portugal and throughout the EU should be awash in cheap wine pretty soon as producers have to dump product. If the tariffs persist, growers will cut back and we will all eventually see higher prices. But I am looking forward to really big discounts this fall and winter on my wine!
By Larry Chisesi from Algarve on 13 Aug 2025, 10:16
Hi Mark, my guess is, the americans wont buy our wine at the price required, because of the tariff. To get around this, portuguese suppliers will lower the price ( make a cut into their profits) in order to sell it to them. As a result, they will increase the price of their wine to the portuguese people. This is only my guess on an uninformative article.
By Adrian from Algarve on 13 Aug 2025, 10:18
In reply to Mark Rogan’s request. The tariff is payable by the US importer of the Portuguese wine. The US importer does not have to pass that extra cost on to US consumers. They can instead go back to the Portuguese supplier and say sorry but I need you to cut your prices by 30% because the wine won’t sell in America if I put the price up 30%, so I need you to reduce your price by 30% or cannot buy. If Portuguese supplier agrees to reduce the price they will then seek to recover the lost revenue by putting the price up in Portugal and other markets. Many permutations are possible but your idea that the tariff is all automatically paid by US consumers is simplistic.
By Philip from Other on 13 Aug 2025, 10:19
Probably a policy found in chapter one of the Standard Portuguese business model . If your product´s sales start to fall , then increase the price to compensate.
By paul herbert from Algarve on 13 Aug 2025, 10:19
What about making it clear that the 30% increase is for the consumers in the United States and not in Portugal? The way the article is written, it implies all consumers will be affected.
By David Martins from Other on 13 Aug 2025, 10:20
From one month ago:
ViniPortugal: “30% tariffs will increase the price of wine in the US by more than 50%”
The president of ViniPortugal says that even those who don't export to the US will be affected because pressure from other wine-producing countries to compensate for losses in that market will increase.
If Spanish companies find it more expensive / less profitable to export to US, more Spanish wine ends in EU (incl Portugal). As supply increases, price reduces.
By Jim Buzz from UK on 13 Aug 2025, 10:30
Agree with the comment that Mark Rogan posted previously. This article makes no sense, and gives zero explanation for the message it is intenting to pass. Come on guys, could we have a bit more substance in theportugalnews? Thanks & have all a wonderfull day.
By Francois Groff from Lisbon on 13 Aug 2025, 10:39
Your article did not mention if Portugal wine tariffs would be impacting Portugal wine prices inside of Portugal. I live here, will I pay more?
Seu artigo não mencionou se as tarifas sobre o vinho português impactariam os preços do vinho português em Portugal. Moro aqui, pagarei mais?
By MICHAEL A MORRIS from Lisbon on 13 Aug 2025, 10:40
What kind of news is this? Fake or panic.. 15 % increase here or in the US? We are in Portugal here.. please stop to talk about the fascist regime of Trump. Unfortunately he is their but do not spoil our Europe by always crying about it.. look for other markets and continue to produce exellent wines here in Portugal !
By Pierre from Algarve on 13 Aug 2025, 10:44
Smoke screen
If you buy wine from the US, you’ll probably pay more because EU will add a tariff. But like the other post, Portuguese wine, produced in Portugal should stay the same price. This unless the manufacturer blames tariffs as a means to make extra $.
That would be pure greed.
By A B from Algarve on 13 Aug 2025, 10:57
Why the Portuguese people have to pay 15 % more for their local wines ? The taxes apply to the wines imported in the USA ! If applied to all products, this would mean a general rise in prices of 15 %. Are you out of your mind, or is this another example of grabbing capitalism? If this is true, I swear to God I will never buy a bottle of wine again.
By Eric Coplo from Alentejo on 13 Aug 2025, 11:00
The import taxes (tariffs as Donald says) to the USA is paid for by the importer, not by the Portuguese consumers. This is what the stupid president wants.
I will not buy any Portuguese wine with these tariffs.
By Ake Christer Strath from Other on 13 Aug 2025, 13:22
This article makes zero sense.
By Shawn Young from Lisbon on 13 Aug 2025, 13:37
In fact, should be the other way around as more product is available in the domestic market! But, as usually, the liberal/capitalist government doesn't intervene as it's only interested in exploiting the working people!
By A L Fernandes from Other on 13 Aug 2025, 16:15
Trump’s tariff of 15% is only applied to wines coming from the USA. Wines made and sold in Portugal are not affected and prices will remain unchanged. Can anyone explain these concerns ?
By Roy Lobban from Other on 13 Aug 2025, 17:01
Mark Rogan, I am wondering same question, unless the Portuguese producers are planning to increase prices to Portuguese consumers to cover these added tariff expenses, I don’t get it either. Looking forward to someone explaining.
By L.M. from Other on 13 Aug 2025, 22:46
Portuguese consumers inside Portugal won’t see a change in wine prices because of this, but Portuguese wine companies selling to the US could face reduced sales, smaller profit margins, or pressure to cut prices.
The headline is missleading
By john from Porto on 14 Aug 2025, 07:02
Why would the price of wine go up in Portugal because Trump is imposing import tariffs? Or is this about the price of wine in the USA?
By Steve Taylor from Lisbon on 14 Aug 2025, 09:57
This article makes no sense and contains exactly the same text as the corresponding article in Portugal Resident, which makes no sense, either. Is this what happens when you allow AI to report?
By Ty Richey from Porto on 14 Aug 2025, 13:25
Most Western governments have institutionalized people's robbery and corruption! We elected them knowing it, so don't complain, otherwise always you file a complain you'll be subject to a new tax! It will be called complainers's service tax!
By A L Fernandes from Other on 14 Aug 2025, 15:50
This article reflects a fundamental misunderstanding of basic economic principles, namely supply and demand. Assuming as some commenters suggest that wineries intend to raise prices in Portugal to offset lack of demand in the USA, this would be a completely ignorant business strategy. If this approach were even possible, why wouldn't the suppliers simply raise prices now in Portugal regardless of what is happening in the USA?
By Tamir Meielhoff-Ramadan from Algarve on 14 Aug 2025, 22:02