"More than a space to watch sporting events, Inverse by CR7 is an entertainment venue, where gastronomy, signature cocktails, music, and a continuous schedule of events intersect," according to a press release reported by ECO.

With an identity designed to be "uniform and recognisable anywhere in the world," the new brand has four locations — Lisbon, Funchal, Madrid, and Marrakech — all "translating the same global energy," although each space reflects "the soul and flavor of each location."

The venues feature a standard menu created by Executive Chef Borja Veguillas of Pestana Gran Vía Madrid, but in each city, exclusive dishes inspired by the local context are also presented, aiming to reinforce the authenticity of each destination.

The menu includes gastronomic offerings such as the Goat Burger or signature cocktails like the Ballon d'Or, the Fair Play Cocktail, or the Leyenda Cocktail. The offering is complemented by an "exclusive musical curation" by DJ Michael C.

"With this commitment, Pestana CR7 Lifestyle Hotels reinforces its position as an international reference in restaurants and entertainment. Inverse by CR7 establishes itself as an epicenter of experiences, a vibrant and unexpected place, where routine is always out of the question," the brand said in a statement.